
Uber and Chinese-owned rival 99 have a common enemy in Brazil
“Uber Moto: Rio de Janeiro has it,” declared a digital billboard along one of São Paulo’s busiest streets last month. “São Paulo doesn’t.”
The ad, from Uber, is the latest in a monthslong battle that has pitted the ride-hailing giant against the São Paulo city government, which banned motorcycle transport via app in 2023. Uber has found an unlikely ally in its Chinese-owned competitor, 99.
Brazil, home to more than 211 million people, is the largest ride-hailing market in the region, and t...
The ad, from Uber, is the latest in a monthslong battle that has pitted the ride-hailing giant against the São Paulo city government, which banned motorcycle transport via app in 2023. Uber has found an unlikely ally in its Chinese-owned competitor, 99.
Brazil, home to more than 211 million people, is the largest ride-hailing market in the region, and t...